Build an audience

Writing for the Web

Writing effectively for the web means approaching your content with the reader and the medium in mind. This article will explore some of the differences between printed and web content and offer tips to help you communicate better with an online audience. Print vs web Here’s what a typical article looks like in a scientific […]

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Post on your Own Site, Syndicate Elsewhere!

Build an audience, Grow / Lauren Heywood

POSSE, abbreviation of “Publish (on your) Own Site, Syndicate Elsewhere“, is a content publishing model where you post content on your own domain first, and then push out (or syndicate) copies to 3rd party services with links back to the original content on your site. This way, the original version of your content stays within

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